Buffalo-based hardcore band Every Time I Die shares the powerful video for their latest single Map Change at NPR. The track appears on their 2016 album Low Teens, which was nominated for the Alternative Press Music Award for Album of the Year.
Revealing the band’s cerebral sensibilities, the Map Change video offers a cinéma vérité look at the hometown of vocalist Keith Buckley, guitarists Andy Williams and Jordan Buckley, drummer Daniel Davison, and bassist Steve Micciche. In creating the video, director Kyle Thrash spent a mid-winter week in Buffalo and emerged with a bleak yet beautiful, Herzog-esque portrait of American despair.
With help from the band, Thrash documented the everyday lives of the city’s locals and found his subjects open to sharing their most intimate moments. As a result, Map Change gives an up-close look at life in trailer parks and strip clubs, at butcher shops and Bingo games. Moving from abandoned churches to high school wrestling matches to roadside fistfights with a whiplash urgency, the video captures the dead-of-winter feeling of the world quite possibly coming to an end.