Continuing the momentum for the AMP-award winning mixtape Birds And The BEE9 (out now via Big Dada), Zambian-born, Melbourne-based multidisciplinary artist Sampa The Great today releases the video for “Black Girl Magik” featuring Nicole Gumbe. The first ever video offering from Sampa comes a week ahead of her much anticipated BBEE9 Experiences where she will bring her captivating 2017 release to life, transforming Sydney’s The Lair & Melbourne’s The Night Cat into a multi-sensory world of creative energy, taking place on Thursday April 19 in Sydney, & on Saturday April 21 in Melbourne, with a second matinee performance being added on Sunday April 22, due to popular demand.
A standout track taken from her latest album, “Black Girl Magik” sees Sampa reflect on the contribution and strength of black women. Often unappreciated and overlooked, the track serves as a celebration of black womanhood, with Sampa’s flow set against a loosely-built, pared-back beat, steady drums and gently-played melodies.
Speaking to Okayplayer, who premiered the video today, Sampa explains “This song was written for my younger sister Mwanje. I often wondered what Mwanje saw when she looked back at herself in the mirror. In this video I wanted to depict something beautiful, strong, and royal – all that she embodies. Mwanje features in the video and continues to be a source of my inspiration and through my artistry, I hope to create a path for her.”
The video is directed by Sanjay De Silva, who added “Black Girl Magik” is the story of two young girl’s metaphorical rite of passage to becoming strong black women. Sampa and I wanted to create a video that embodied the strength, wisdom and beauty of black women but also highlighted the importance of educating the younger generations.”
Sampa’s Birds And The BEE9 was released in November 2017 to critical acclaim and marked another high point in the career of Sampa Tembo, as recently recognised by the prestigious Australian Music Prize, who named it the album of the year for 2017. Prevailing over 400 eligible albums, voted on by a panel of music industry figures, journalists and other artists, the judges praised Birds And The BEE9 for having “an openness to the future… using hip hop and soul to connect and hit the ground gunning”
It is a record that is both deeply personal and outward-looking, it’s points of reference are poised between her closely-held roots and an internationally-minded musical outlook, carrying her identity through the many-sided musical influences which she draws from. An album in which “categories dissolve around her” (The Observer) – spanning spiritually-minded gospel and chants to neo-soul and hip-hop, it’s intertwined with a clearly-defined, no-holds-barred political outlook, and speaks a message of healing after her own experiences of hurt and pain.
As her audience of fans and industry alike continues to grow, and a prime spot on the Groovin The Moo festival circuit fast approaches, don’t miss your chance to share in Sampa’s intimate BBEE9 Experience and be captivated by the inspiring new video from one of the most important artists of our generation.
THE BBEE9 EXPERIENCE – DATES