In this new era of HONNE, Andy and James are throwing themselves into every part of the process, musically and visually. The song was written, produced and mixed by the pair, with every instrument – including guitar, glockenspiel, cornet, violin and Rhodes to name a few – played by them. The music video for ‘Imaginary’ continues this theme. “We came up with an idea and developed the story with director William Coutts (who happens to be my wife’s brother). From the locations, to catering, to the props and more – we did everything ourselves with the help of our families and friends. It was FULL ON but amazing when we pulled it off. We even went back to our old college where I met my wife all those years ago, so it’s just about as true to the story as it gets.  My dad and James’ mum even have (very obvious!) cameos in the video, making this an all star family production.”