0 0
Spread the love
Read Time:2 Minute, 15 Second

‘Is It Worth Being Sad’?

This brilliant rhetorical question sets the scene for the introduction to Meg Mac in 2022.

For those familiar with Meg’s impressive past releases, it hints at what has occupied her in her time out of the spotlight. And for those unfamiliar, it epitomises the thoughtful artistry of this inimitable artist as she takes her craft to a new, higher level.

Her new single ‘Is It Worth Being Sad’ is a stunning offering, bold in its scope and execution, yet humble and intimate at the same time. Produced by electrifying producer duo The DonutsKendrick Lamar, H.E.R. – it finds this maverick delving into the depths of inner darkness to chart a forward path.

‘Is It Worth Being Sad’ finds Meg Mac elevating the promise of her early material while surging into fresh landscapes. It boldly pushes in multiple directions. Dilly Gent has come on board as Creative Director (previously Radiohead‘s CD for 16 years, and collaborator with Phoebe Bridgers on ‘Punisher’). The single’s stunning music video, directed by Alissa Torvinen, is shot in Portland and features Meg forging a path through a tempestuous storm to brighter skies.

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %