The Push and Music Victoria are proud to present This Must Be the Place, a series offree regional music industry professional development workshops aimed at providing local musicians and their community with a range of tools and valuable information behind social media and online music streaming insights.

Regarded and recognised music industry representatives from Parlour (Platform for artists to find new fans to tour new places in house concerts across Australia), Bolster (Digital, creative agency for music and live events), The Push (Victorian youth music organisation) and Music Victoria (Victoria’s contemporary music industry peak body) will provide two separate interactive presentations to identify where to effectively tour and how to develop and market a unique brand that is appealing to a musician’s specific audience.
“The way in which artists are able to use data to tour directly to where their fans are situated, as well as engaging and building relationships with audiences through online platforms is something we as a broader industry need to be supporting professional development and a greater understanding of. These workshops will provide artists with a practical insight into this ever-evolving digital landscape.” – Kate Duncan, CEO The Push Inc
This is a rare and exciting opportunity for like-minded individuals from the music community to come together and learn about ways to reach and engage directly with their own fans.
With limited places available, these free intimate workshops will take place between5.30pm and 9.15pm and are aimed towards musicians, music fans and or music industry practitioners.


Date: Monday 1st October
Venue: The Skylark Room
Address: 351 Glenfern Rd, Upwey VIC 3158
Local MusicianKhristian Mizzi
Date: Tuesday 2nd October
Venue: Peninsula Community Theatre (Foyer)
Address: 91 Wilsons Rd, Mornington VIC 3931
Local MusicianTaylah Carroll
Date: Monday 8th October
Venue: The Bridge Hotel Bendigo
Address: 49 Bridge St, Bendigo VIC 3550
Local MusicianDaniel Aaron
Date: Tuesday 9st October
Venue: The Eastern
Address: 81 Humffray St N, Ballarat East VIC 3350
Local MusicianFreya Josephine Hollick
Date: Wednesday 10th October
Venue: Boardriders Bar 61
Address: 61 Surfcoast Highway, 3228
Local MusicianMomoko Rose
 This Must Be the Place is part of the $22.2 million Victorian State Government Music Works program.
For more info and to RSVP head to

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