Music Victoria have announced the return of the Live Music Professionals program for 2019. With applications open today, venue owners and managers, band bookers and independent promoters are encouraged to apply for the free professional business development program.
The program will see successful applicants matched with some of Victoria’s most skilled and experienced music industry professionals and treated to one-on-one coaching sessions, as well as specialised workshops,
masterclasses, conferences and networking opportunities. A unique business development opportunity, the program will be individually tailored to the needs of your music business.

Running from July to October the program is free and applications are open until May 13 with Victorians of all backgrounds who meet the eligibility criteria encouraged to apply.
In 2018 the Live Music Professionals program coaches included the likes of Brian Taranto – owner of Love Police, Boogie and Out on the Weekend, Ashlea O’Loughlin of social media agency Social Season, Ben Thompson – venue booker at 170 Russell, Deathproof PR’s Emily Kelly and Senior Associate of Sanicki Lawyers Moira
To date, 85% of participants in the Live Music Professionals program have reported new business opportunities as a direct result of being involved in the program, with the majority of the participants also reporting that the
program identified and helped them to overcome their weaknesses identified through SWOT analysis; increased their music industry networks and gave them a boost to run their businesses more effectively, in turn leading to a growth of their business. Whilst many also reported an increase in ticket sales.

“Live Music Professionals was invaluable to me as a way to broaden my knowledge of the many facets of the music business. It was really heartening sharing stories with the coaches and other participants and knowing that having connections in the business is key to how you can improve within it. The coaches were engaged in the program and I felt were genuinely interested in my business and very keen to help. The other participants were all enthusiastic and I think we all benefited from the fun social aspects of the course too. Overall the program was
very insightful, always fun and extremely well put together.” – Tim Heath: Owner, Theatre Royal Castlemaine

For more information please head to
Live Music Professionals is a Victorian Government initiative as part of Music Under Wings, delivered by
The Push Inc. in partnership with Music Victoria

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