EMBACE THEIR DARK SIDEIN NEW ‘LOSE ME’ VIDEO
After smashing airwaves over summer with latest single ‘Lose Me’, Melbourne alt-rock darlings IV League have unleashed an equally badass clip, indulging their penchant for the dramatic and enforcing their reputation for producing “some of the most exciting indie-pop in the country” (Purple Sneakers).Collaborating with friends to make the clip, the result is an eerie, hypnotic affair that perfectly captures the track’s themes of mental warfare and self-identity struggles, while also putting the band’s visual aesthetic at the fore.
Front woman Isabella Venutti explains that she fully embraced the chance to take the creative helm.
“The inspiration for the music video came from a lot of films dealing with women and the occult such as ‘Valerie and Her Week of Wonders’ and ‘Suspiria’ as well as aesthetics that we are drawn to in general.
“We worked in collaboration with two close friends to make the video and I think having creative control was really important as we had a really clear vision for how we wanted the clip to play out. We didn’t focus too much on a narrative arc, we just wanted to play with our aesthetic inspiration and give a sense of emotional turmoil in a theatrical way.
The release follows exponential 2018 that saw the band captivate crowds at their BIGSOUND appearance, wrap a national tour supporting City Calm Down and sell out all of their headline shows in support of prior single ‘Superstar’.
With a freshly-inked new booking deal with Select Music, IV League will kick off 2019 with two massive FREE festival appearances, St Kilda Festival this weekend followed by Brisbane tastemaker event The Mountain Goat Valley Crawl, as well as their own hometown headline show at the Grace Darling on Friday February 22, completing the run with The Hills Are Alive in Victoria.