Directed by acclaimed photographer and music video director Jean-Baptiste Mondino, the powerful clip uniquely presents Kravitz’s new single in a compelling singular setting.
“Jean Baptiste has been a part of my family since the beginning of my career. He has an acute ear for hearing the essence of a song and always finds a unique way to present it visually. When he heard “Low” for the first time he focused on the beat and kept listening to it over and over. The result was a black room, black drum set, and black clothing. It was all about the groove and the space. It turned into an interesting way to present a song, that has so much production, and portray the conversation taking place in the song” – says Kravitz.
Mondino adds, “I didn’t want to do music videos anymore, but then Lenny played me “LOW” – I fell in love with the song, the beat, and Lenny’s voice. I know that Lenny is a great drummer so when I told him let’s do a real MUSIC video: just you performing on the drums, no set, no tricks, just a girl on the drums too, he said let’s do it! And we did it; strong, simple, pure beat, with sexy sweat and soul…Lenny and Jas did a brilliant performance and nailed it!!! This song is a classic!!!!”
’Low’ is a pulsating introspective composition dealing with the issue of preconceptions in the beginning of a relationship. It’s a funky cinematic groove layered with horns, strings and multi layered vocals with the help from the late great Michael Jackson.
Lenny Kravitz elevates the union of rock ‘n’ roll, funk, blues, and soul once again on his eleventh full-length album, Raise Vibration. Receptive to youthful inspiration, but enlightened by three decades of wisdom, it represents a powerful creative rebirth and a bold, bright, and brilliant body of work befitting of his legacy and boundless spirit.
Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race and class over the course of a 20-year musical career. Reveling in the soul, rock and funk influences of the ’60s and ’70s, this writer, producer and multi-instrumentalist has won four consecutive Grammy® Awards, as well as set a record for the most wins in the “Best Male Rock Vocal Performance” category. In addition to his ten studio albums, which have sold 40 million worldwide, this multidimensional artist has segued into film, appearing as Cinna in the box-office hits, “The Hunger Games” and “The Hunger Games: Catching Fire.”
Kravitz can also be seen in the critically-acclaimed films “Precious” and “The Butler.” His creative firm Kravitz Design Inc, touts an impressive portfolio of noteworthy ventures, with a range that includes hotel properties, condominium projects, private residences, and high-end legendary brands like Rolex, Leica and Dom Perignon.
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