Official Video For ‘How Does It Feel’ From Their Forthcoming Third Studio Album ‘Californian Soil’
VIA DEW PROCESS April 16, 2021
London Grammar release their official video for their new single How Does It Feel. The video features frontwoman Hannah Reid and The Queen’s Gambit star Jacob Fortune-Lloyd, who plays Reid’s on-screen boyfriend.
Co-produced by Brit award-winning writer and producer Steve Mac – known for his work with some of the most prolific names in pop – and has just been added to the Radio 1 B List, arriving just a few weeks ahead of the release of Californian Soil, the brand-new studio album from the band, out April 16 on Ministry Of Sound.
Of the single, Hannah Reid said, “I’ve always loved pop music. Some of my favourite writers and singers are female, many who are younger than me but who are absolutely smashing the pop world with amazing songs. This song started off as an experiment and ended up being one of my favourites on the record. Along with our alternative side, this creates a light and shade on our album that I’ve always wanted to achieve.”
About London Grammar
Californian Soil is the irrefutably beautiful third album from London Grammar, whose success and longevity as a band has traced the British pop graph for over a decade. The album itself embodies a new clarity of purpose centred around frontwoman Hannah Reid, who crafts a message of femininity and power on the new material. Their debut double platinum selling record If You Wait garnered huge success upon its release in 2013, which was followed by their #1 record Truth Is A Beautiful Thing in 2017. To date the band have sold 3 million records and 1 million tickets globally, whilst their music has been streamed 1 billion times. Having garnered numerous BRIT nominations and awarded a prestigious Ivor Novello, London Grammar remain rooted as one of the most exceptional and successful artists of a generation.
Pre-order the album here.