News: ENNY DOESN’T QUIT MUSIC AND INSTEAD RETURNS WITH NEW SINGLE + VIDEO “SELFRIDGES”

The video, directed by ENNY and Ivor Lawson-Adamah, was teased as a part of a hugely viral campaign that saw ENNY pretend to quit music to launch The Peng Black Girls Cleaning Company. Starring Enny alongside popular creator Face In The News, the duo take viewers on a hilarious, tongue-in-cheek day-in-the-life journey on what would have happened had the venture taken place.

“Selfridges” captures ENNY at her most playful and self assured. Over buttery, jazz-infused production, she characteristically reflects with the same deft storytelling and wit that have made her one of the UK’s most distinctive voices. Speaking on the track, ENNY says “This song came about after a session with Gotts Street Park to finish ‘Mountains’ in 2022. We had a little jam nothing serious, they played, I wrote and drank a magnum as I did back then. I loved that the music was so happy go lucky but I wasn’t. I heard the demo again last year and it still felt as fun as it did when we recorded it. And it reminded me that I just want to have fun and be as creatively alive when making music. And how do I make this feel more alive? We create a world around it! Take people on a journey of creating my own business outside of music, which when announcing my career pivot completely took me by surprise, with the outpour of love. I’m not quitting music but thank you for all your support in my current and new ventures.”

With over 350 million global streams and continues to redefine what it means to be a modern British storyteller; unflinchingly honest, soulfully self-aware, and always in her own lane. Over the past few years she’s collaborated with Jorja Smith, Loyle Carner, Smino, Odeal, Masego and more performed live on Later…with Jools Holland, been regularly playlisted across BBC Radio 1 and 1Xtra and graced the covers of magazines such as CRACK, DORK, The Guardian, Wonderland and POP. Last year, she visited Australia to perform at SXSW Sydney and has continued to see support locally from RUSSH, Double J and more.