News: ALWAYS LIVE TAKES VICTORIAN VIBES TO BENDIGO

The series has once again brought out the best in regional Victoria, with Boy & Bear headlining a stunning afternoon of live music performance in Traralgon last weekend. The Latrobe Valley town was buzzing from first note to last as the irrepressible Belair Lip Bombs, the mesmerising and soulful JACOTÉNE, and charming local talent Dane Nicholls delivered a day bursting with magical moments.

ALWAYS LIVE CEO Psyche Payne said: “Every stop in the Victorian Vibes series has its own unique personality and appeal. The audiences bring the energy, the artists bring the goods, and Traralgon was the perfect host for another joyful day of exploration and excitement.”

Quotes attributable to Premier and Member for Bendigo East Jacinta Allan: “This series shines a spotlight on regional Victoria, giving interstate and international audiences another reason to discover places like Bendigo for themselves.”

“After seeing visitors travel from all over Australia for shows in Traralgon, Lorne and Ballarat – we’re looking forward to an event in our own backyard, which will be a big boost for local businesses.”

Quote from the Minister for Tourism, Natalie Suleyman MP: “We’re excited to announce the next location of the ALWAYS LIVE Victoria Vibes series, bringing incredible free live music to Bendigo. Another great reason to visit regional Victoria, experience Bendigo and spend some time supporting local small and family businesses.”

Rolling next into one of Victoria’s most storied and beloved regional cities, free pop-up live music is now set to take over Bendigo on Saturday 30 May. With its magnificent architecture, thriving arts scene, and a united community, Bendigo is a natural fit for Victorian Vibes; a city that has always understood that culture is the lifeblood of a great place.

In keeping with the series’ signature format, artists and exact locations will be revealed in the lead-up to the event via ALWAYS LIVE’s digital channels. Anyone planning to attend must register via alwayslive.com.au and only those registered will receive exact performance times and locations closer to the day.

Victorian Vibes continues every second weekend through to the end of June, with more stops still to come.

Supported by the Victorian Government through Visit Victoria, Victorian Vibes forms part of ALWAYS LIVE’s broader mission to showcase Victoria through the power of live music experiences, that support local business and tourism while reflecting the full diversity and identity of the state.