News: ALWAYS LIVE announces Lorne as next stop for Victorian Vibes

The city of Ballarat provided a stunning, sunny backdrop for the series’ first regional staging on Saturday, drawing thousands of visitors to unique locations across its CBD. The event delivered on its promise of spontaneous, high-calibre live music performances, and saw incredible Australian artists Dan Sultan, Blusher, Hope D and local rising stars, Apples, gifting fans an unforgettable day out.

ALWAYS LIVE CEO Psyche Payne said: “Ballarat was the perfect opener to our series – the energy from the crowd, the performances from Dan Sultan, Blusher, Hope D and local talent Apples, and the way the whole city came alive around the music was exactly what Victorian Vibes is all about. Lorne is a town with music in its soul, and we can’t wait to bring that same spontaneous, community spirit to the surf coast in a few weeks time.”

Victorian Vibes now turns its sights (and sounds!) to Lorne, with its next free pop-up live music event set to take place onSaturday 2 May. In keeping with its signature approach, performing artists will be revealed in the lead-up to the event via ALWAYS LIVE’s digital channels, with local hospitality set to come together to create a vibrant whole-of-town experience. Anyone planning to attend must register via alwayslive.com.au– only those registered will receive exact performance times and locations closer to the day.

Nestled along Victoria’s surf coast, Lorne is a natural fit for the series – a town with a deep connection to live music and community, and a setting that promises to make for another not-to-be-missed Victorian Vibes moment.

Victorian Vibes continues every second weekend through to mid-June, with stops across Gippsland, the Bellarine, Goldfields, Murray, and Geelong regions still to come.

Supported by the Victorian Government through Visit Victoria, Victorian Vibes forms part of ALWAYS LIVE’s broader mission to strengthen Victoria’s music ecosystem and deliver live music experiences that reflect the full diversity and identity of the state.