|ABOUT PROPELLER:By pairing non-profit organizations with artists, festivals and events, Propeller creates marketing campaigns that incentivize activism by rewarding cause-related actions with free concert tickets, exclusive experiences, access to fans’ favorite musicians, and more. The company has 1.5 million registered users, raised $6 million dollars, has 8.5 million actions, and scored some of its biggest artist tour partnerships to date. Lizzo’s Juneteenth giveback saw her fans take over 100,000 actions on behalf of Planned Parenthood and Black-led grassroots organizations while raising nearly $125,000, and nearly 40,000 of Justin Bieber’s fans took over 200,000 actions in support of his Generosity Fund, NRDC Climate Action, voter actions, and more. Tenacious D’s Voter Registration Campaign mobilized over 40,000 fans to take over 125,000 actions to get out the vote before the November 2022 midterm elections, while Aly & AJ raised over $100,000 for The Trevor Project and To Write Love On Her Arms during their spring headline tour. Propeller also launched a major partnership with Red Rocks for the 2022 and 2023 seasons, with the platform on-site at every show, and offering all performing artists the opportunity to select a non-profit to encourage their fans to support. Attendees take action with the chance to win meet-and-greets, upgraded tickets, side-stage viewing, and access to on-site afterparties with the performers, and the efforts generated almost 300,000 actions and raised nearly $250,000 to date. Propeller is also at the forefront of music festivals this year, featuring activations at fests including Bonnaroo, Outside Lands, Desert Daze and Welcome to Rockville. Offering a wide range of causes artists can support, from Save The Music to Human Rights Campaign to Noise for Now, Propeller ethically shares campaign and engagement data with its partners, resulting in a deep level of fan engagement with both the artists and the issues they support.
ABOUT MENTAL HEALTH AWARENESS MONTH:Since 1949, May has been observed as Mental Health Awareness Month, a time when advocates and activists across the country draw attention to the mental health issues that affect as many as one in four Americans. Today, more people die from suicide in the United States than from traffic accidents or homicides, and we lose 22 veterans to suicide daily. Unfortunately, because of the stigma associated with mental illness, many people are too ashamed or embarrassed to seek the help they need for themselves or their loved ones. Mental Health Awareness Month is a time when we work together to break through that stigma. We express compassion for those who struggle with mental health issues, and we draw attention to the proven methods that can help change their lives for the better.