News: Ninajirachi signs with NLV Records, releases first single “Pathetic” feat. Naah + announces forthcoming Lapland EP

Ninajirachi leaps into greater territories today, signing to NLV Records and sharing her first release,Pathetic”feat. Naah, from her forthcoming debut EP, Lapland.

Nina’s production is well beyond her years, mastering and finessing her summery, pastel-hued electronica with every release. Premiered on triple j’s Good Nights, “Pathetic” follows a beautiful, gentle melody, melding an intricate mix of pop and gentle drum beats that glow with unwavering joy. Glimmering in sound is a purposeful production choice, offsetting the disappointingly real and all too relatable lyrics from Swedish vocalist Naah, of developing unrequited and involuntary feelings for someone, be that male or female. 

Ninajirachi on the single:
“Naah sent me a message on Soundcloud around October last year saying she had written a song with some friends and would like to collaborate on it. I don’t usually meet collaborators in this way, but her music/voice is super nice and I loved everything about Pathetic. She is based in Stockholm, so she sent me stems with which to build the track and we emailed back and forth. When she first hit me up I was mid-HSC exams, so I was pretty slack on replies/music and I didn’t finish the song until around February, but I really love how it came together in the end.”
 Having got the triple j tick of approval, not once but twice as a finalist in triple j’s Unearthed Highcompetition in both 2016 and 2017, Nina’s production has been described as “lush and ethereal” (The Indie Shuffle) and as “strikingly unique” (Wonderland Magazine). Her debut single, “Pure Luck” feat.Freya Staer, topped the Spotify Australia Viral Charts, received support from Zane Lowe Beats1 and was added to triple j high rotation before she even had a chance to graduate from high school. Her latest collaborations have seen her work with her label boss Nina Las Vegas on their track “Thursdays”from the Lucky Girl EP.

Nina has already found her feet on some of Australia’s biggest festival stages, having toured with Listen Out Festival in 2017, performed at Falls Festival, Mountain Sounds Festival and Groovin the Moo, and recently supporting Mallrat on her sold-out In The Sky Australian Tour.  

Today she joins the NLV Records helm to work alongside the likes of production heavyweights Swick, UNIIQU3, Kota Banks and Nina Las Vegas herself. With collaborative projects in the works and her debut EP Lapland around the corner, “Pathetic” feat. Naah is just the first taste of the new Ninajirachi phase.